Refining a Brandís Identity: The Power of Soul
I salute People Magazine's announcement this week that they have rebranded their popular annual issue celebrating Hollywood's beautiful people. Since 1990, the annual event has evolved from a list of the "50 Most Beautiful" to "Most Beautiful Woman" and now "The Beautiful Issue." The editor-in-chief, Jess Cagle, noted in a statement that the change of the title is meant to "make clear that the issue is not a beauty contest ... it will celebrate the most beautiful qualities of all: strength, humanity and artistry." He added that the issue celebrates all kinds of beauty: "beautiful souls as well as beautiful skin." [If you're wondering who they chose for this year's cover, it's the musical artist Pink.]

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