June 12, 2008
William Raveis Launches TARGET20-K To Increase Home Sales
SHELTON, CT - William Raveis, Chairman and CEO of William Raveis Real Estate, Mortgage & Insurance, is pleased to announce the new TARGET-20K home marketing program for 2008. The program was created to heighten activity in William Raveis listings to accelerate their chances of selling.

Initially conceived by the company during the challenging market of the 1990's, the innovative TARGET-20K program was an outstanding success because it helped sell houses and helped sell them more quickly. In a market where widespread foreclosures were abundant, the William Raveis TARGET-20K homes sold 25% faster than other comparable listings, and the company closed one TARGET-20K house every business day for 5 years. More than 300 competing real estate companies and 1,926 agents participated.

"Today's real estate market demands creative approaches to home selling", commented Mr. Raveis. "This program is a proven success, and we chose to revive it for 2008. During the TARGET-20K program of the 90's, our company held 31 drawings and awarded $620,000 in bonuses. It is a win-win-win situation for the home seller, the listing associate and the selling associate", added Mr. Raveis.

TARGET-20K is an incentive program that motivates real estate associates to show William Raveis TARGET-20K homes. It offers any real estate agent that sells and closes a TARGET-20K house a one-in-fifty chance to win $10,000. For every 50 TARGET-20K houses that sell, the William Raveis company will hold two drawings; one where the listing associate wins $10,000 and one where the selling agent wins $10,000.

The William Raveis Family of Companies attributes its success to a consistent emphasis on integrity, service and experience. Offering one-stop shopping for its clients, William Raveis provides mortgage, insurance and closing/title services, all with the additional ability to earn points, services and cash back via the company's own Visa®/Bank of America credit card, a part of the William Raveis Rewards program. The firm's website, raveis.com, offers homebuyers local housing charts and statistics, property comparisons, price per square foot calculations, online appointment scheduling, online home value capabilities, interactive neighborhood mapping of all active and sold listings, relocation information and the ability to conveniently search more than 100,000 properties listed through various multiple listing services. With the recent launch of a new interactive widget and RSS technology, the site is now capable of delivering the latest customized listing and mortgage rate notifications directly to customers' computer desktops and favorite RSS readers. Annually, raveis.com attracts more than 6 million visitors worldwide.

William Raveis Real Estate, Mortgage & Insurance is New England's largest privately held, family-owned real estate firm. With a 2007 sales volume of $5.5 billion, the innovative company is nationally recognized as an industry leader and is dedicated to providing an unparalleled real estate experience to its customers. Since 1974, the firm's 2,000 highly trained sales professionals have been dedicated to strengthening their position as industry leaders in technology, marketing and REALTOR® education. The company has 60 offices, including two affiliates, in Connecticut, Massachusetts and Rhode Island. Future plans entail expansion into New York, Vermont, New Hampshire and Maine.


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