About Braddock and Purcell

Managing Director - New York City Office
126 E. 56th St., Suite 1510, New York, NY 10022

Email: NYCInfo@raveis.com

Top Brokerage

The #1 Real Estate Company in the U.S.

Top Brokerage 2023, Inman Awards

KATHY BRADDOCK & PAUL PURCELL

Kathy Braddock - MANAGING DIRECTOR

Kathy Braddock is an entrepreneur in every sense of the word. She delights in the opportunity to bring innovative real estate businesses to life -- particularly ones that fill unanswered needs -- and to helping them achieve market dominance. As a managing director at William Raveis New York City, the 100th office of William Raveis Real Estate, Mortgage & Insurance (www.raveis.com), the largest family-owned real estate company in the Northeast, she's poised to continue that mission. Along with fellow real estate expert Paul Purcell, also a managing director at the firm, she is introducing New York City to the 40-year-old residential firm's fresh approach to real estate. A 30-year industry veteran with a passion for working closely with brokers, Braddock uses her business acumen to take agents businesses to the next level -- a goal that is easily supported by the William Raveis model. "We treat our brokers as our customers and as part of our family, giving them all of the support, resources and mentoring they need to be successful entrepreneurs in their own right," notes Braddock. "By nurturing, rewarding and recognizing our agents, we are in turn helping them be their best for the consumer. Buyers, sellers and investors also benefit from the firm's seamless offerings, which include insurance and mortgage arms to simplify the experience as much as possible and provide a one stop shopping experience." Braddock is no stranger to success. During her venerable career in real estate, she helped form and build some of New York's most distinguished real estate firms. She and Purcell co-founded Rutenberg Realty, which they grew from the ground up, with zero agents, into the sixth-largest residential brokerage in New York City. Formerly executive managing director, general sales manager for Douglas Elliman (DE), which was New York City's and tri-state New York's largest residential real estate brokerage, she was responsible for the oversight and supervision of the entire residential brokerage division throughout New York City, as well as suburban offices in Connecticut, New Jersey and Long Island. She also oversaw the firm's relocation and corporate services. Prior to joining DE in 2000, Braddock was a principal at the Intrepid New Yorker, which she founded in 1982. Braddock turned Intrepid New Yorker into New York City's premier destination services company, handling relocation and resettling-in services for individuals and Fortune 100 and 500 corporations. Her extensive understanding of the greater New York region culminated in her co-authoring two books about living in New York and navigating daily life in the area. She, along with Purcell, founded braddock + purcell in 2002, a Manhattan-based consultancy that operates as a "personal shopper for the consumer," guiding them through the real estate process and matching them with the right agent. Her wealth of industry knowledge has made Braddock a sought-after source by the media. She is regularly quoted in newspapers, including The New York Times and the New York Post, featured in trade publications such as The Real Deal and Real Estate Weekly, and seen on-air as a guest commentator on NY1 News and Fox News. Braddock is a New York City native, educated at Hunter and Brearley. She received a Bachelor of Arts degree from Vassar College and is a member of the Real Estate Board of New York. Feel free to contact Braddock to learn more about growing your career with William Raveis New York City or about buying, selling or investing in New York real estate. You can reach her at kathy.braddock@raveis.com or at 646.684.4599.

Paul Purcell - MANAGING DIRECTOR

More than 30 years in the real estate industry has taught Paul Purcell many things, among them that people excel when they do what they like best. As managing director of William Raveis New York City, the 100th office of William Raveis Real Estate, Mortgage & Insurance (www.raveis.com), the largest family-owned real estate company in the Northeast, Purcell does just that -- and he gets to empower others to do the same. Along with fellow real estate expert Kathy Braddock, also a managing director, Purcell is introducing New York City to the unique "agent as customer" business model and family-oriented approach that has made the 40-year-old residential firm a bona fide success story. "Much like Bill Raveis, the chairman and CEO of William Raveis, Kathy and I are committed to forward movement and innovation, both of which are pivotal to providing the agent and consumer with the best possible experience," says Purcell. "William Raveis equips agents with cutting-edge technology, hands-on resources, unparalleled access to sophisticated design and advertising and unique branding and marketing. This frees them up to do what they do best -- assisting consumers with their real estate needs." Purcell notes that this attention to detail is what sets the firm apart from others in the industry. "The end goal is to make William Raveis New York City the standard of excellence in our city," he adds. Purcell and Braddock's passion for helping brokers grow their businesses is legendary. The pair co-founded Rutenberg Realty, which they grew from the ground up, with zero agents, into the sixth-largest residential brokerage in New York City. No stranger to success -- or real estate -- Purcell spent several years as president of Douglas Elliman (DE), which was New York City's and tri-state New York's largest residential real estate brokerage. Under Purcell's direction, DE achieved the best revenue and earnings in its 92-year history. Prior to becoming president, he served as DE's managing director and chief operating officer. He joined DE in 1996 as an executive vice president, director of Relocation Services and Corporate Development, creating that division at the firm. Before joining DE, Purcell was the director of Relocation and Development for The Corcoran Group, a leading New York City brokerage. He, along with Braddock, also founded braddock + purcell in 2002, a company that serves as a "personal shopper" for individual buyers and sellers, matching them with the best brokers for their needs. Purcell possesses a deep understanding of the marketing and advertising side of real estate, having spent several years working in these capacities as an account executive and supervisor on the Proctor & Gamble, Showtime, Lifetime Television, People Express Airlines and MCA/Universal Entertainment accounts for Compton Advertising, which was later acquired by Saatchi & Saatchi, as well as Plapler Advertising and Cavalieri and Kleir. While he enjoyed the field, a desire to work autonomously, while blending business skills he had acquired over the years in marketing, communication and finance with an early fascination with construction and architecture, led to his next venture in what turned out to be his true calling: a career in real estate. A New Yorker for almost 40 years, he has an unparalleled understanding of the co-op and condo process, as well as an encyclopedic knowledge of buildings throughout Manhattan. Purcell's expertise has made him a sought-after guest on CNN, CNN/fn, CNBC, NBC, E! Television and MarketWatch Radio. He is also frequently quoted in newspapers such as The New York Times, the New York Daily News and The International Herald Tribune, and is a regular contributor to trade publications, including The Real Deal and Real Estate Weekly. He has presented on real estate topics at venues including the 92nd Street Y. Purcell earned a Bachelor of Arts degree from the University of California at Santa Barbara and attended The Anderson School, UCLA's Graduate School of Business. He stays abreast of current trends in the marketplace through affiliations with several industry organizations, including, but not limited to, The Real Estate Board of New York. Most of all, he gleans his knowledge by actively assisting his brokers, a role and responsibility he relishes. Feel free to contact Purcell to learn more about growing your career with William Raveis New York City or about buying, selling or investing in New York real estate. You can reach him at paul.purcell@raveis.com or at 917-693-6643.

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